Duckduckgo gabriel weinberg8/22/2023 ![]() When people ask him whether or not they should pivot their product, he advises them to look for real product engagement, which can be defined with a number of factors: To Gabriel, it’s more of a question of figuring out how and if you should pivot your product at the very beginning. Jason Lemkin from SaaStr suggests that as long as you’ve got 10 non-family and non-friends as customers, then you know you’ve got something worthwhile. The framework itself is designed to whittle down those 19 possibilities to the one that will work the best for you by testing three at a time, and then bearing down on the one that’s working. He uses a bullseye metaphor in the book, with the outer ring containing the 19 different marketing channels you can possibly use. He wanted to read a book about it, but it didn’t exist.Īfter years of research and interviewing, he pulled together a framework which is pretty simple in it’s essence, but it took a long time to get to. Gabriel set out to write the book Traction in 2009 when DuckDuckGo was first starting to get traction, and he went out looking for a framework on how to do it better. Mozilla added them to Firefox, and Apple added them to Safari on iPhone and OS X alongside Google, Bing, and Yahoo. Last year, for example, they got included in some major browsers as a default choice setting. Gabriel says they’ve had to re-think time and time again on how to get traction, but it’s paid off. When they first started, their initial traction was getting 10,000 searches per month, but now they’re at 300 million searches per month. He had some companies that failed, but had one that was a success in 2006.Ī year later, he started DuckDuckGo, which is a search engine that does’t track you, and he’s been working on that ever since… for about eight years now.ĭuckDuckGo’s grown substantially over time. To refresh your memory, Gabriel’s a co-author of the book Traction (which has a great new updated version releasing tomorrow, October 6th), and is the CEO of the search engine DuckDuckGo.ĭuckDuckGo Gets Traction & Makes it into the VIP Search Engine ListĪs another little refresher, Gabriel stared doing startups directly out of college. Hi everyone, today we’ve got Gabriel Weinberg back on the show as Growth Everywhere’s first ever repeat guest.
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